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The first-person plural pronoun used by an editorialist in expressing the opinion or point of view of a publication's management.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
pron.pl., poss. our or ours,
1. nominative plural of I.
2. (used to denote oneself and another or others, specifically or generally): We have two children. We often take good health for granted.
3. (used in the predicate following a copulative verb): It is we who should thank you.
4. Also called the royal we. (used by a sovereign or other high officials and dignitaries in place of I in formal speech.)
5. Also called the editorial we . (used by editors, writers, etc., to avoid the personal I or to represent a collective viewpoint.)
6. you (used familiarly, often with mild condescension or sarcasm): We know we've been naughty, don't we?
[before 900; Middle English; Old English wē, c. Old Saxon wī, wē, Old High German wir, Old Norse vēr, Gothic weis]
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