In a time of communicative abundance, populists deliver a simple, often headline-grabbing message that plays to mass media's desire for polarization, dramatization and emotionalization
70) Similar work is done by fetal technology, the emotionalization
and celebration of ultrasounds, and so on.
Melodramatic profiles of Chilean newscasts: the case of emotionalization
At the same time it was relevant to more general social and cultural concepts of the self in relation to the collective, and the division of labor between rationalization and emotionalization
2010) 'The emotionalization
of reflexivity', Sociology, 44 (1), 139-54.
However, in the process of selecting and producing news, acute emotionalization
takes place: either or both the writer and editor try to find elements that may bring an event closer to the potential reader.
The third dimension is the emotionalization
of institutions, for example, the office of the president or the prime minister.
By this he means a desperate need for emotional expression and catharsis, all of which "results in the total emotionalization
of history as enactable psychodrama" ("Im Archiv der Gefuhle" 11).
Nor did she entirely subscribe to what Dubino identifies as the common goal of the two genres, "the domestication, emotionalization
, and sexualization of women"; she knew already that the home was the site of (unpaid) labor, that sex was one of the few commodities over which women had any control, and that women's work and space were devalued by most men.
For example, analysing the shift from the victor/loser paradigm towards the perpetrator/ victim paradigm, she rightly argues that the ethical turn towards the recognition of victimhood has been accompanied by a universalization of the category of the victim as well as an emotionalization
of commemorative practices.
The editor, in invoking the authority of Ngilu's mother, uses emotionalization
strategies to sway the reader to believe that Ngilu should actually withdraw from the presidential race.
The second part of the volume addresses the emotionalization
of identity, with essays on corporate character, gender and the emotion politics of emotional intelligence, transnationalization, and the effect of workplace aesthetics.