endorser


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en·dorse

(ĕn-dôrs′) also in·dorse (ĭn-)
tr.v. en·dorsed, en·dors·ing, en·dors·es also in·dorsed or in·dors·ing or in·dors·es
1.
a. To express approval of or give support to, especially by public statement; sanction: endorse a change in policy; endorse a political candidate.
b. To recommend (a product), often in exchange for payment, as in an advertisement.
2. To write one's signature on the back of (a check) to obtain the amount payable or to make the amount payable available to a third party or to the bearer.
3. To write one's signature on the back of (an instrument) to transfer the rights available under that instrument to another party.
4. To place (one's signature), as on a contract, to indicate approval of its contents or terms.
5. To acknowledge (receipt of payment) by signing a bill, draft, or other instrument.

[Middle English endosen, to sign (a document, originally by writing on its back), approve, from Anglo-Norman endosser, from Medieval Latin indorsāre : Latin in-, upon, in; see en-1 + Latin dorsum, back.]

en·dors′a·ble adj.
en·dors′er, en·dor′sor n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.endorser - someone who expresses strong approval
admirer, booster, protagonist, supporter, champion, friend - a person who backs a politician or a team etc.; "all their supporters came out for the game"; "they are friends of the library"
2.endorser - a person who transfers his ownership interest in something by signing a check or negotiable security
accommodation endorser - a person who endorses a promissory note without compensation or benefit but simply as a favor to the borrower
signatory, signer - someone who signs and is bound by a document
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

endorser

[ɪnˈdɔːsəʳ] Nendosante mf
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005

endorser

[ɪnˈdɔrr] n [cheque] → endosseur m
Collins English/French Electronic Resource. © HarperCollins Publishers 2005

endorser

n (Fin) → Indossar m
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007

endorser

[ɪnˈdɔːsəʳ] ngirante m/f
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
It was only last April when fans speculated Park's possible visit in the country after the local clothing brand gave a glimpse of its new endorser.
In an interview with the media during the recent Greenwich Lasagna launch, where she is the endorser, Yassi said there is no romantic relationship between her and Coco.
PDEA said Aaron Cruz, 25, a model and product endorser, and Geraldine Vitto, 22, were arrested during the drug bust.
Marketers from DirecTV, Mars Petcare, Pizza Hut and Procter & Gamble all keyed in on one element of choosing an endorser: The relationships have to be authentic with a genuine connection to the brand or else the brand won't create credible moments with fans.
Celebrity endorsements have been a prominent marketing strategy in the United States for decades (Atkin & Block, 1983; Bush, Martin, & Bush, 2004) and have gained traction for advertising in China, where 40 percent of youth-product advertisements feature at least one celebrity endorser (Chan, 2008).
Therefore, the source endorser and the purchase intentions are thought to be positively associated with each other.
The same endorser was depicted twice, once with a smile and once without, and people were asked to rate how cool or uncool they thought the endorser was.
The "Michelin-starred" chef has served as an endorser of the lager since last September, promoting the product's harmony with Koreans' favorite foods, such as fried chicken and samgyeopsal, grilled pork belly, in TV ads.
* What if the FTC comes after us and our endorser for false or deceptive advertising?
Hypothesis 1: After being exposed to celebrity endorsement of a candidate standing for the political party with which they identify, voters will tend to hold a more favorable attitude toward (a) the celebrity endorser and (b) the endorsed political candidate than will voters who identify with the opposing party.
In the age of ubiquitous Internet, social media influencers have emerged as a dynamic third party endorser (Freberg et al.
Chris Christie, newly minted endorser of Donald Trump.