fade in

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v. fad·ed, fad·ing, fades
1. To lose brightness, loudness, or brilliance gradually: The lights and music faded as we set sail from the harbor.
2. To lose freshness; wither: summer flowers that had faded.
3. To lose strength or vitality; wane: youthful energy that had faded over the years.
4. To disappear gradually; vanish: a hope that faded. See Synonyms at disappear.
5. Sports To swerve from a straight course, especially in the direction of a slice.
6. Football To move back from the line of scrimmage. Used of a quarterback.
1. To cause to lose brightness, freshness, or strength: Exposure to sunlight has faded the carpet.
2. Sports To hit (a golf ball, for instance) with a moderate, usually controlled slice.
3. Games To meet the bet of (an opposing player) in dice.
1. The act of fading.
2. A gradual dimming or increase in the brightness or loudness of a light source or audio signal.
3. A transition in a cinematic work or slide presentation in which the image gradually appears on or disappears from a blank screen.
4. Sports A moderate, usually controlled slice, as in golf.
5. A control mechanism on a stereo that adjusts the distribution of power between the front and rear channels.
6. A style of haircut in which the hair is cut close to the sides and back of the head and trimmed to result in gradually longer lengths toward the top of the head.
Phrasal Verbs:
fade in
To appear or cause to appear gradually from silence or darkness, especially as a transition in a cinematic work, audio recording, or performance.
fade out
To diminish gradually to silence or darkness, especially as a transition in a cinematic work, audio recording, or performance.

[Middle English faden, from Old French fader, from fade, faded, probably from Vulgar Latin *fatidus, alteration of Latin fatuus, insipid.]

fade in

An effect in which the image appears on screen gradually out of darkness.
fondu ouvert

w>fade in

(Rad, TV, Film)
References in periodicals archive ?
A tilt-pour furnace has been used to successfully control magnesium fade in treated ductile iron, significantly increasing pouring line productivity.
"The Z-axis zooming effects that iOS 7 has been lauded for are reduced to mere fade ins and out with the Reduced Motion toggle flipped on.