The resulting situational favourableness
to the leader is influenced by for instance, the nature of the task at hand, the type of staff and the position of the leader in the group.
Greishaber et al (1995) defines job satisfaction as the favourableness
or unfavourableness with which employees view their work.
As Fishbein and Ajzen (1975) wrote, 'an attitude represents a person's general feeling of favourableness
or unfavourableness toward some stimulus object' (p.
In the context of this study attitude is defined as the degree of favourableness
or unfavourable of an individual towards the use of Whatsapp.
Richerson and Lum  proposed the favourableness
hypothesis, suggesting that when environmental conditions approach the lethal limits for a species, organisms must increase the variety of adaptations and energy and material resources devoted to coping with these extreme conditions, to the detriment of those resources devoted to coadaptive accommodation with other species.
Each response was given a numerical score to reflect its degree of attitude favourableness
. A seven point Likert scale rating was employed, where the ratings indicated '1 = strongly disagree' through to '7 = strongly agree.
Social Environment: It includes Absence of Premature Negative Feedback for Creative Ideas (Relaxation), Availability of Encouraging Communication from Intimate People for Creative Efforts (Constructive Feedback), Favourableness
of Social Circumstances for Creative Learning (Learning Opportunities), Availability of Diverse Viewpoints of the Intimate People (Diversity of Viewpoints), Availability ofAutonomy for Pursuing Creative Acts (Freedom with Accountability for Excellence).
Goodmann, 'Editorializing and Favourableness
of US Television New Coverage of People Republic of China Between 1972 and 1984', Mass Communication Review, 17:1-2, 1990, p-15.