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tr.v. fet·ish·ized, fet·ish·iz·ing, fet·ish·iz·es
To make a fetish of: fetishized bare feet; fetishized a diet free of processed sugar.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


(ˈfɛtɪʃˌaɪz) ,




(Psychology) (tr) to be excessively or irrationally devoted to (an object, activity, etc)
ˌfetishiˈzation, ˌfetishiˈsation n
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014


(ˈfɛt ɪˌʃaɪz)

v.t. -ized, -iz•ing.
to make a fetish of.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Verb1.fetishize - make a fetish of
adore - love intensely; "he just adored his wife"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
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There are websites and social media accounts that fetishise cleansing as well as multistep routines to wash, scrub and exfoliate the face until it gleams.
To invoke that kind of suffering - other people's suffering - and fetishise it as something to which to aspire, is deeply offensive and shockingly flawed.
This is the same man Tinubu now attempts to fetishise as an enemy.
"I don't want to fetishise it, because it's really dull and it's really dangerous," he explained.
Nor is the answer to uncritically fetishise technology as a good, as this ignores our unconscious anxieties with our technological existence.
To end with Dabashi: 'We need to be mindful of the organicity of the relation of power and domination and not fetishise any particular period, episode or codification of it' (Shackle 2015).
Twenty20 might be recuperated by cricket's purist accountants, who can slice, dice and fetishise its statistics, but for most of those who consume it, it is all about the affective, mediated moment.
On the one hand those who cursorily dismiss lifestyle politics are admonished for failing to have '[a]n understanding that practices may fulfil different goals to different degrees' (p 49), but there is also a warning against the temptation to 'fetishise anti-consumption as a tactic, [and] not to conflate its satisfaction of personal fulfilment with its fulfilment of the promise of social change ...' (p 50).
"Having constructed his 'unspoilt' colonial, McEwen proceeded to fetishise it, and would spend the rest of his life defending its 'authenticity' and struggling to provide it with an 'umbrella of protection,'" suggested art historian Olu Oguibe of the University of Connecticut in 2002.