first run

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first run

The initial period in which a newly released movie is shown in theaters.

first′-run′ adj.

first′ run′

the initial exhibition period for a film.
first′-run′, adj.
References in periodicals archive ?
Warner Brothers, Universal Pictures, Sony Pictures, Paramount Pictures, Twentieth Century Fox, and MGM all offer first-run films and older titles for $10 to $30 on www.