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flack 1(flăk) Informal
A press agent; a publicist.
v. flacked, flack·ing, flacks
To act as a press agent: flacking for a movie studio.
To act as a press agent for; promote: authors who tour the country flacking their books.
[Perhaps after Gene Flack, a movie press agent in the 1920s and 1930s.]
Variant of flak.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
(Marketing) journalism the action of press agents, promotional activity
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014