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flack 1

 (flăk) Informal
A press agent; a publicist.
v. flacked, flack·ing, flacks
To act as a press agent: flacking for a movie studio.
To act as a press agent for; promote: authors who tour the country flacking their books.

[Perhaps after Gene Flack, a movie press agent in the 1920s and 1930s.]

flack′er·y n.

flack 2

Variant of flak.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


(Marketing) chiefly US and Canadian a press or publicity agent
[C20: of unknown origin]


(Military) a variant spelling of flak
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014


2. Also, flack′er•y. publicity.
3. to serve as a publicist.
[1935–40, Amer.; said to be after Gene Flack, a movie press agent]



Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.flack - a slick spokesperson who can turn any criticism to the advantage of their employer
spokesperson, representative, interpreter, voice - an advocate who represents someone else's policy or purpose; "the meeting was attended by spokespersons for all the major organs of government"
2.flack - intense adverse criticism; "Clinton directed his fire at the Republican Party"; "the government has come under attack"; "don't give me any flak"
criticism, unfavorable judgment - disapproval expressed by pointing out faults or shortcomings; "the senator received severe criticism from his opponent"
3.flack - artillery designed to shoot upward at airplanesflack - artillery designed to shoot upward at airplanes
Bofors gun - an automatic double-barreled antiaircraft gun
gun - a weapon that discharges a missile at high velocity (especially from a metal tube or barrel)
predictor - a computer for controlling antiaircraft fire that computes the position of an aircraft at the instant of a shell's arrival
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in classic literature ?
At the time of the death of Mr Ira Nutcombe, the only all-the-year-round inhabitants were the butcher, the grocer, the chemist, the other customary fauna of villages, and Miss Elizabeth Boyd, who rented the ramshackle farm known locally as Flack's and eked out a precarious livelihood by keeping bees.
She liked to listen of a morning to the sound of Nutty busy in the next room with a broom and a dustpan, for in the simple lexicon of Flack's there was no such word as 'help'.
Why can't you see old Flack and make him mend that infernal wheel?'
Mr Prescott was intimating that he had been down to the post-office for his own letters and, as was his neighbourly custom on these occasions, had brought back also letters for Flack's.
"Where's Caroline flacks polka dot dress from?" one asked, as another was planning for payday saying: "Also, where is Caroline's dress from?
Rob Rosenthal and Richard Flacks, Playing For Change: Music and Musicians in the Service of Social Movements (Boulder: Paradigm Publishers 2012)
What puts the flacks in a bind is that many execs think they can dictate terms.
Chris Mooney ("Quacks and Flacks," June) captures very well some missteps in alternative medicine, some practitioners of which have done a disservice to their profession in not adhering to rigorous scientific standards.