flash mob

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flash mob

n.
A large impromptu public gathering of people, especially when organized through text messaging or online social networks.

flash mob

n
(Communications & Information) a group of people coordinated by email and social media to meet to perform some predetermined action at a particular place and time and then disperse quickly
ˈflashˌmobbing n
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References in periodicals archive ?
In Spain, the newest flash mobbing is - flamenco dancing in banks.
Flash mobbing, which has grown in popularity since the popular T-Mobile advert, involves groups of people who assemble suddenly in a public place to perform unusual - and seemingly pointless - acts for the sheer fun of it.
To their 'inventor', New Yorker Bill Wasik, flash mobbing was a social experiment designed to poke fun at crowd conformity and at the same time exploit people's desire to be in on a 'big secret'.
A lot of people think flash mobbing is youth anarchy but it is subculture.
The flash mobbing event, which had been advertised on the internet, was held in Chamberlain Square on Saturday.
A "series of flash mobbing events," the FT had reported, was "being staged by Ford Motor with Sony Pictures Digital to promote the launch of the new Ford Fusion car.
Such gatherings aren't without precedent, particularly during the 1960s when counter-cultural groups used mass demonstrations for both radical and political ends and though the current flash mobbing phenomenon would seem at face value to be something of an enigma, according to Smart Mobs: The Next Social Revolution by Howard Rheingold, 'Smart mobs emerge when communication and computing technologies amplify human talents for cooperation.
THE bizarre craze of flash mobbing is set to hit Scotland.
That will not be the next flash mobbing event, but 'may be further down the line', A Zee said.