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v. flaunt·ed, flaunt·ing, flaunts
1. To exhibit ostentatiously or shamelessly: flaunts his trendy clothes; flaunts his knowledge about music. See Synonyms at show.
2. Usage Problem To ignore or disregard (a rule, for example) openly or scornfully.
1. To show oneself off or move in an ostentatious way: "A tortoiseshell butterfly flaunted across the window" (Virginia Woolf).
2. To wave grandly: pennants flaunting in the wind.

[Origin unknown.]

flaunt′er n.
flaunt′ing·ly adv.
Usage Note: Flaunt as a transitive verb means "to exhibit ostentatiously": She flaunted her wealth. To flout is "to show contempt for something by disregarding it": Some people at the reception flouted convention by wearing sneakers. For some time now flaunt has been used in the sense "to show contempt for," even by educated users of English. But this usage is still widely seen as erroneous. In our 2009 survey, 73 percent of the Usage Panel rejected it in the sentence This is just another example of an executive flaunting the rules for personal gain.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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References in periodicals archive ?
His frailties were human frailties and he wore them jauntily, tauntingly, flauntingly like banderillas....
Without much logical preparation, Martha shifts in her narratives from the wild young woman who has married the gardener at her college to the obedient daughter whose sole job is to take care of her father, from the dispassionate princess of romance who is to be married to her father's heir to the flauntingly vulgar and loud humorist, from the weak, dependent and psychologically shattered woman to the master of the house with a whip in her hand, from the drunken adulteress who uses her body to help men sleep their way up the academic ladder to a mock version of the virginal woman who has never been pleased by any man other than her husband, from the spiteful humiliating daughter of the president of the college to the passionately loving wife who finds her husband cleverer than other men.
Her skirt was shorter and fuller; her bodice longer and lower; her hat more flaring and more gaudily trimmed; her handkerchief more ample and more flauntingly carried; her corkscrew curls thinner, longer, and stiffer, but her gait and swing were studied imitations of her lord and master, and she tripped by the side of her beau ideal with an air which plainly said, 'I know no fear and ask no favor.' Along with the B'hoys and other gang members, the G'hals often smoked cigars and frequently visited dance halls, taverns and other lively social establishments that pervaded the Bowery.