flavor of the month

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flavor of the month

A person or thing that is currently but temporarily popular.

fla′vor-of-the-month′ adj.

fla′vor of the month′

the subject of intense, usu. temporary interest; the current fashion.
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References in periodicals archive ?
In February, who was the flavor of the month? (Vice President Jejomar) Binay.
Although Stuart had broad expertise, his FMO rep, Aaron, always pushed him toward the "flavor of the month"--a deal generating sweetners for the FMO and advisor, regardless of whether the client was optimally served.
The first animated spot kicks off the beginning of summer with the introduction of "Humphrey Hound," a lackadaisical dog who springs to life when tempted with the Baskin-Robbins June Flavor of the Month, Baseball Nut ice cream.