focus group


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focus group

n.
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.

focus group

n
(Marketing) a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

fo′cus group`


n.
a representative group of people questioned together, usually in a controlled setting, about their opinions on issues of politics, product marketing, etc.
[1975–80]

focus group

A group of people who are taken as representative of the larger population and whose opinions on various matters are studied by market researchers or political analysts.
Translations
fókuszcsoport

focus group

nFokusgruppe f
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References in periodicals archive ?
Held in March, it was one of four focus groups the DOT will be conducting to generate interactive and visual training modules for airline and airport employees and contractors.
Each focus group was open for asynchronous discussion for 2 to 3 weeks.
The purpose and advantage of a focus group are to allow researchers to examine how the group interacts and affects participants' perceptions and possible decision making (Duggleby, 2005).
While there are many ways to perform market research, most companies use one or more of five basic methods: surveys, focus groups, personal interviews, observation and field trials.
More and more research has pointed out that focus group interview is one of the most common methods for collecting qualitative data in the academic arena (Morgan 1996; Krueger & Casey, 2000; Bloor et al.
NZNO had not been invited to be part of the original health sector focus group but after representations, including from the Association of Salaried Medical Specialists, the additional focus group was convened.
Since the 1930s, the focus group has been a popular method of qualitative research, used by academics, health professionals, evaluators, literacy activists, the military, practitioners working to achieve peace, and, especially, market-research professionals (Krueger and Casey 2009; Flores and Alonso 1995).
Focus group research is a qualitative research method in the area of marketing research.
For the hardware and home improvement retailer, a focus group can be the entry into customers' minds.
The descriptions of witnessed sexually aggressive behavior came from a larger focus group study evaluating overall resident-to-resident verbal and physical aggression.
Conducting a focus group in the early stages of service learning may positively impact the experience by allowing students to gain clarity, ask questions, share feelings and concerns, and express opinions.