focus group


Also found in: Thesaurus, Medical, Financial, Acronyms, Encyclopedia, Wikipedia.

focus group

n.
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

focus group

n
(Marketing) a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

fo′cus group`


n.
a representative group of people questioned together, usually in a controlled setting, about their opinions on issues of politics, product marketing, etc.
[1975–80]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.

focus group

A group of people who are taken as representative of the larger population and whose opinions on various matters are studied by market researchers or political analysts.
Dictionary of Unfamiliar Words by Diagram Group Copyright © 2008 by Diagram Visual Information Limited
Translations
fókuszcsoport

focus group

nFokusgruppe f
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
Mentioned in ?
References in periodicals archive ?
That description evidences two truths: any CPG has the capability to sponsor a focus group; and, any type of packaging design project (new design, redesign, product-line extension, brand extension, etc.) can serve as a reason to conduct a focus group.
The focus group revealed insights into the current state of blockchain in healthcare, and potential business benefits and barriers to implementation.
The goal of this focus group is to help financial institutions develop strong relationships with young consumers and enable them to better navigate their financial futures.
The article first presents an overview of focus group analysis, taking particular account of approaches which privilege both content and form.
Held in March, it was one of four focus groups the DOT will be conducting to generate interactive and visual training modules for airline and airport employees and contractors.
Overall, the online focus group software program was cost-effective and enabled wider access to a larger study population over an expanded geographical area.
When evaluating a report of a study that used a focus group, readers should consider certain features related to this type of data collection.
More and more research has pointed out that focus group interview is one of the most common methods for collecting qualitative data in the academic arena (Morgan 1996; Krueger & Casey, 2000; Bloor et al., 2001).
Because focus groups are qualitative, they cannot be used to predict public opinion like surveys, but they do generate ideas and provide ranges of issues that can be used to deepen our understanding of issues.
The focus group was coordinated by a market research firm for CU Business Group in Portland, Ore., the business services CUSO said.