Surprisingly, perhaps, several focus group
members noted that parking is a crucial consideration when looking for an apartment.
Held in March, it was one of four focus groups
the DOT will be conducting to generate interactive and visual training modules for airline and airport employees and contractors.
Each focus group
was open for asynchronous discussion for 2 to 3 weeks.
The purpose and advantage of a focus group
are to allow researchers to examine how the group interacts and affects participants' perceptions and possible decision making (Duggleby, 2005).
While there are many ways to perform market research, most companies use one or more of five basic methods: surveys, focus groups
, personal interviews, observation and field trials.
More and more research has pointed out that focus group
interview is one of the most common methods for collecting qualitative data in the academic arena (Morgan 1996; Krueger & Casey, 2000; Bloor et al.
NZNO had not been invited to be part of the original health sector focus group
but after representations, including from the Association of Salaried Medical Specialists, the additional focus group
Since the 1930s, the focus group
has been a popular method of qualitative research, used by academics, health professionals, evaluators, literacy activists, the military, practitioners working to achieve peace, and, especially, market-research professionals (Krueger and Casey 2009; Flores and Alonso 1995).
research is a qualitative research method in the area of marketing research.
For the hardware and home improvement retailer, a focus group
can be the entry into customers' minds.
The descriptions of witnessed sexually aggressive behavior came from a larger focus group
study evaluating overall resident-to-resident verbal and physical aggression.
Conducting a focus group
in the early stages of service learning may positively impact the experience by allowing students to gain clarity, ask questions, share feelings and concerns, and express opinions.