That description evidences two truths: any CPG has the capability to sponsor a focus group
; and, any type of packaging design project (new design, redesign, product-line extension, brand extension, etc.) can serve as a reason to conduct a focus group
The focus group
revealed insights into the current state of blockchain in healthcare, and potential business benefits and barriers to implementation.
The goal of this focus group
is to help financial institutions develop strong relationships with young consumers and enable them to better navigate their financial futures.
The article first presents an overview of focus group
analysis, taking particular account of approaches which privilege both content and form.
Surprisingly, perhaps, several focus group
members noted that parking is a crucial consideration when looking for an apartment.
Held in March, it was one of four focus groups
the DOT will be conducting to generate interactive and visual training modules for airline and airport employees and contractors.
Overall, the online focus group
software program was cost-effective and enabled wider access to a larger study population over an expanded geographical area.
When evaluating a report of a study that used a focus group
, readers should consider certain features related to this type of data collection.
More and more research has pointed out that focus group
interview is one of the most common methods for collecting qualitative data in the academic arena (Morgan 1996; Krueger & Casey, 2000; Bloor et al., 2001).
Because focus groups
are qualitative, they cannot be used to predict public opinion like surveys, but they do generate ideas and provide ranges of issues that can be used to deepen our understanding of issues.
The focus group
was coordinated by a market research firm for CU Business Group in Portland, Ore., the business services CUSO said.