forelash

forelash

A lack of enthusiasm for potential future products or technologies caused by excessive promotion before their release.
References in periodicals archive ?
forelash (opposite of backlash): Negative or indifferent reactions to nonexistent but already overhyped technologies
The backlash against James Blunt started so immediately it was more like the world's first occurrence of forelash. Even James Blunt acknowledges that everyone hates James Blunt, and now, thanks to Twitter, people can remind him of this directly, and repeatedly.