forelash

A lack of enthusiasm for potential future products or technologies caused by excessive promotion before their release.

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forelash (opposite of backlash): Negative or indifferent reactions to nonexistent but already overhyped technologies

The backlash against James Blunt started so immediately it was more like the world's first occurrence of forelash. Even James Blunt acknowledges that everyone hates James Blunt, and now, thanks to Twitter, people can remind him of this directly, and repeatedly.

SHARP STUFF FROM THE BLOKE WE ALL LOVE TO HATE; Warning: may contain sarcasm... and cats

But before I make my point, I'll explain that rather unusual term 'forelash'.

My night in with Graham Norton; Post writers mind their language in a look at words A grumpy Sid Langley stumbles across some newly-minted terms

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