forelash

A lack of enthusiasm for potential future products or technologies caused by excessive promotion before their release.

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forelash (opposite of backlash): Negative or indifferent reactions to nonexistent but already overhyped technologies

The backlash against James Blunt started so immediately it was more like the world's first occurrence of forelash.

An internet sweep offered me this new concept of forelash, but also caused me a little concern that my campaign might frontfire.

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