The Channel 5 deal for the non-celeb version ends in 2018 and Frow
won't want to spend millions, with ratings falling, say television sources.
, the channel's director of programmes, was lured from the UK to boost TV3's ratings and has brought it more Irish viewers than BBC1, BBC2 and UTV combined.
takes his cue from stylists such as Lukacs and Adorno in seeing the essay genre as particularly suited to analysing the multiple and contradictory set of relations that constitute postmodern culture: `I take it as axiomatic that cultural things cannot be understood in isolation from economic and political and technological things .
, who started his TV career ironing Richard and Judy's clothes, has also hinted that he may not be with TV3 too much longer.
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