In Cherry's Cash Dilemma, (BBC Three, Monday, 9pm) Cherry Healey looked at different women and their varying attitudes to cash, from a self-made millionaire to a frugalist
and a hard-working woman on the bread-line.
"This is a symbol of a new attitude and a new perspective," insisted the frugalist
"Book your flight 21 days in advance, and midweek to midweek, if you can do it," said Bob Jones, travel expert and frugalist
for Web site OneTravel.com.
Decitica's research suggests that: (1) some consumers have curbed current expenditures while fully intending to revert back to their old spending habits (the Pragmatic Spenders); (2) some are very scared and emotionally scarred and will never go back, having been forced to learn how to be careful, thrifty and frugal (Involuntary Penny-Pinchers); (3) some have never changed and continue to spend as if nothing ever happened (Apathetic Materialists); and (4) some are committed to new behaviors, especially self-restraint, prudence and discipline (Steadfast Frugalists