geodemographics


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geodemographics

(ˌdʒiːəʊdɛməˈɡræfɪks)
pl n
(Sociology) (functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research
References in periodicals archive ?
Dalton CM and Thatcher J (2015) Inflated granularity: Spatial "Big Data" and geodemographics.
Jobber (2001) states that consumer purchase behaviour is influenced by (i) The buying situation, (ii) Personal influences (information processing, motivation, beliefs and attitudes, personality) and (iii) Social influences (Culture, social class, geodemographics, reference groups).
The roles of channel-category associations and geodemographics in channel patronage.
Using information such as geodemographics, behavioral data and psychographics, credit unions can get a clearer picture of their members' potential needs and act on them, he said.
1989), "The Application of Geodemographics to Retailing-Meeting the Needs of the Catchment", Journal of the Market Research Society, 31 (1), 7-36.
We conduct proper needs-based segmentation rather than relying on a priori nonsense such as socioeconomics (not all "A"s behave the same); demographics (not all 18 to 24-year-old women behave the same); geodemographics (not everyone in the same street behaves the same); and so on.
The authors conclude that their approach offers moderate to high potential to inform other sites, limited by intersite differences in data availability, geodemographics, and technical capacity.
The novel highlights surveillance as a tact of human sociability, the built-environment, and the geodemographics of the rural and the urban.
Simon Parker, Emma Uprichard, & Roger Burrows, Class Places and Place Classes: Geodemographics and the Spatialization of Class, 10 INFO.
Advertisements can be inserted, rotated and targeted "on the fly" per device or content category, or based on geodemographics.
Part of the rationale for doing the conversions is recognizing that the geodemographics around our stores lent themselves very well to that Carnival focus," Poul Heilmann, senior vice president, strategy & marketing, at Coppell, Texas-based Minyard Food Stores tells Grocery Headquarters.