gimmick

(redirected from gimmicking)
Also found in: Thesaurus, Legal, Encyclopedia.
Related to gimmicking: thingummy

gim·mick

 (gĭm′ĭk)
n.
1.
a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: "Mr. Freed tried every gimmick to attract customers, once even installing a traffic light in front of the restaurant to force cars to stop" (Sam Roberts).
b. A significant feature that is obscured, misrepresented, or not readily evident; a catch: This deal seems too good to be true. What's the gimmick?
2.
a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
b. An innovative or unusual mechanical contrivance; a gadget.
3. A small object whose name does not come readily to mind.
tr.v. gim·micked, gim·mick·ing, gim·micks
1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

[Origin unknown.]

gim′mick·y adj.

gimmick

(ˈɡɪmɪk)
n
1. something designed to attract extra attention, interest, or publicity
2. any clever device, gadget, or stratagem, esp one used to deceive
3. (Theatre) chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
[C20: originally US slang, of unknown origin]
ˈgimmickry n
ˈgimmicky adj

gim•mick

(ˈgɪm ɪk)
n.
1. an ingenious or novel device or stratagem, esp. one used to draw attention or increase appeal; stunt; ploy.
2. a concealed, usu. devious feature of something, as a plan or deal.
3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
v.t.
4. to equip or embellish with unnecessary features (often fol. by up).
[1925–30]
gim′mick•y, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.gimmick - a drawback or difficulty that is not readily evidentgimmick - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
drawback - the quality of being a hindrance; "he pointed out all the drawbacks to my plan"
2.gimmick - something unspecified whose name is either forgotten or not knowngimmick - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
stuff - miscellaneous unspecified objects; "the trunk was full of stuff"
3.gimmick - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
tactical maneuver, tactical manoeuvre, maneuver, manoeuvre - a move made to gain a tactical end
mnemonic - a device (such as a rhyme or acronym) used to aid recall
fast one, trick - a cunning or deceitful action or device; "he played a trick on me"; "he pulled a fast one and got away with it"

gimmick

noun stunt, trick, device, scheme, manoeuvre, dodge, ploy, gambit, stratagem, contrivance It's just a public relations gimmick.

gimmick

noun
1. An indirect, usually cunning means of gaining an end:
Informal: shenanigan, take-in.
2. A small specialized mechanical device:
Informal: doodad, doohickey, widget.
Slang: gizmo.
3. A clever, unexpected new trick or method:
Informal: kicker, wrinkle.
Slang: angle, kick.
Translations
حيلَه أو وسيلَه لِلَفْت الأنْظار
chytáknápadtrik
fidus
reklámfogás
brella
su triukaistriukas
triks
gimmick

gimmick

[ˈgɪmɪk] Ntruco m publicitario; (= gadget) → artilugio m
it's just a sales gimmickes un truco para vender más

gimmick

[ˈgɪmɪk] ntruc m
sales gimmick → astuce f pour faire vendre
It's just a public relations gimmick
BUT C'est juste un artifice de relations publiques.

gimmick

nGag m (inf); (in film etc) → effekthaschender Gag, Spielerei f; (= gadget)Spielerei f; an election gimmickein Wahltrick m; changing the name and not the product is just a (sales) gimmickden Namen, aber nicht das Produkt zu ändern, ist nur ein (Verkaufs)trick

gimmick

[ˈgɪmɪk] ntrovata
sales gimmick → trovata commerciale

gimmick

(ˈgimik) noun
something used to attract attention to something or someone. an advertising gimmick.
ˈgimmicky adjective