glocalization


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glo·cal·i·za·tion

 (glō′kə-lĭ-zā′shən)
n.
1. The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
2. The modification of imported cultural practices and ideas to conform with local norms.

[Blend of globalization and localization.]

glo′cal·ize′ v.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
The best international brands have established their business ambition and then tailor their level of "glocalization" accordingly.
Researchers from Europe, Canada, Tunisia, and Brazil focus on object agency and materiality, including love-lock pilgrimages, erotic products, interior objects and companion animals and their agency in the home, and curatorial consumption in the context of vintage outlets; glocalization, including the meaning of "cool" in Tunisia, middle-class Hindu second-generation British Indian women's use of various cultural resources for ethnic identification, and delegitimation practices of illicit alcohol in Kenya; markets, in terms of market-research test towns, the marketization of elderly care, patriotism in Russian fashion design, and practices underpinning the production of field-specific cultural capital at festivals; and the quality of storytelling in the consumer culture theory tradition.
To tease out the layered analysis, I divide the research findings into two major themes: (a) institutionalization of English hegemony internationally and locally and (b) glocalization and mutation of English hegemony in Taiwan.
'We are planning a glocalization event from the Office of the Vice President and grow from there.
The term "glocalization," which represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales, reflects the development of regions in the era of globalization.
This has important implications for discourses of glocalization and hybridity.
'Even with digitalization, globalization can be built with local nuances, or glocalization,' he explained.
In the Introduction, Karagiannis describes the phenomenon of glocalization. In Part I, he introduces and explains the master frame of the concept of human rights.
Dejan Pajic, Tanja Jevremov and Marko Skoric speak of a potential glocalization of social sciences and humanities field, SS&H becoming neither truly global nor local.
On the other hand, after Brexit the melting of EU starts and giving rise to glocalization and making an end of globalization.
As a comparatively recent concept with a multidimensional nature, glocalization can be said as the reshaped and redefined version of globalization, placing emphasis on the interconnectedness of what is global and what is local (Robertson, 1995).