go-to


Also found in: Idioms.
Related to go-to: thesaurus

go-to

(gō′to͞o′)
adj.
1. Being a player on an athletic team who is relied upon to make important plays, especially in clutch situations: the team's go-to receiver.
2. Being the person or thing most trusted to accomplish a purpose: "the go-to source for on-line hotel reviews" (Susan Stellin).
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
Bill had never been able to convince the industry that he was the niche champion--the one "go-to" guy for construction companies in his market area--because he had not successfully unseated the competition from that position.
If you want to succeed as a go-to person you have to develop industry-specific knowledge.
Find out if there already is a go-to person or firm in the area which is making it difficult to win more business.
The approach to becoming a go-to person or firm in a service area is different from that in an industry--the number of potential clients usually is much larger but there are fewer communications channels that reach the target market.
Many firms find advertising in local newspapers and other publications an effective way to develop a go-to image.