goodwill


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good·will

also good will  (go͝od′wĭl′)
n.
1. An attitude of kindness or friendliness; benevolence.
2. Cheerful acquiescence or willingness.
3. A good relationship, as of a business with its customers or a nation with other nations.
4. The positive reputation of a business and its likely continued patronage by clients, considered as part of its market value.

goodwill

(ˌɡʊdˈwɪl)
n
1. a feeling of benevolence, approval, and kindly interest
2. (modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow.
3. willingness or acquiescence
4. (Accounting & Book-keeping) accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

good′will′

or good′ will′,



n.
1. friendly disposition; kindly regard; benevolence.
2. cheerful acquiescence or consent.
3. an intangible, salable asset arising from the reputation of a business and its relations with its customers.
[before 900]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
accounting - a system that provides quantitative information about finances
intangible, intangible asset - assets that are saleable though not material or physical
2.goodwill - the friendly hope that something will succeed
friendliness - a feeling of liking for another person; enjoyment in their company
3.goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished"
good nature - a cheerful, obliging disposition

goodwill

noun friendliness, favour, friendship, benevolence, amity, kindliness I invited them to dinner as a gesture of goodwill.

goodwill

also good will
noun
Translations
dobrá vůlehodnota firmy
godt omdømmegoodwill
hyväntahtoisuus
jóhírnévüzleti jóhírnév
velvilji, góîvildviîskiptavild
dobra wolarenomażyczliwość
dostlukiyi niyet

goodwill

[ˈgʊdˈwɪl]
A. N
1.buena voluntad f
as a gesture of goodwillcomo muestra de buena voluntad
2. (Comm) → clientela f y renombre m comercial
B. CPD goodwill ambassador Nembajador(a) m/f de buena voluntad
goodwill mission Nmisión f de buena voluntad

goodwill

[ˌgʊdˈwɪl] n
[person] → bonne volonté f
a gesture of goodwill → un geste de bonne volonté
[business] → réputation f (auprès de la clientèle)goodwill ambassador nambassadeur/drice m/f de bonne volontégoodwill mission nvisite f d'amitié

goodwill

[ˌgʊdˈwɪl] nbuona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn

good

(gud) comparative better (ˈbetə) : superlative best (best) adjective
1. well-behaved; not causing trouble etc. Be good!; She's a good baby.
2. correct, desirable etc. She was a good wife; good manners; good English.
3. of high quality. good food/literature; His singing is very good.
4. skilful; able to do something well. a good doctor; good at tennis; good with children.
5. kind. You've been very good to him; a good father.
6. helpful; beneficial. Exercise is good for you.; Cheese is good for you.
7. pleased, happy etc. I'm in a good mood today.
8. pleasant; enjoyable. to read a good book; Ice-cream is good to eat.
9. considerable; enough. a good salary; She talked a good deal of nonsense.
10. suitable. a good man for the job.
11. sound, fit. good health; good eyesight; a car in good condition.
12. sensible. Can you think of one good reason for doing that?
13. showing approval. We've had very good reports about you.
14. thorough. a good clean.
15. healthy or in a positive mood. I don't feel very good this morning.
noun
1. advantage or benefit. He worked for the good of the poor; for your own good; What's the good of a broken-down car?
2. goodness. I always try to see the good in people.
interjection
an expression of approval, gladness etc.
ˈgoodness noun
the state of being good.
interjection
(also my goodness) an expression of surprise etc.
goods noun plural
1. objects etc for sale, products. leather goods.
2. articles sent by rail, not road, sea or air. This station is for passengers and goods; (also adjective) a goods train/station.
ˈgoodyplural ˈgoodies noun
(usually in plural) any food (eg cake, ice-cream) which is particularly enjoyable to eat. the goodies at a children's party.
goodˈbye (-ˈbai) interjection, noun
an expression used when leaving someone. Goodbye – it was good of you to visit us; sad goodbyes.
good-day, good eveninggood morninggood-for-ˈnothing adjective, noun
(a person who is) useless or lazy. That boy's a lazy good-for-nothing (rascal).
good humour , (American) good humor
kindliness and cheerfulness.
good-ˈhumoured , (American) good-humored adjective
a good-humoured smile.
good-ˈhumouredly , (American) good-humoredly adverb
good-ˈlooking adjective
handsome; attractive. a good-looking girl; He is very good-looking.
good morning, good afternoon, good-ˈday, good evening, good night interjection, nouns
words used (depending on the time of day) when meeting or leaving someone. Good morning, Mrs Brown; Good night, everyone – I'm going to bed.
good-ˈnatured adjective
pleasant; not easily made angry. a good-natured fellow.
ˌgoodˈwill, good will noun
1. the good reputation and trade with customers that a business firm has. We are selling the goodwill along with the shop.
2. friendliness. He has always shown a good deal of goodwill towards us.
good works noun plural
acts of charity. He is known throughout the city for his good works.
as good as
almost. The job's as good as done.
be as good as one's word
to keep one's promises.
be up to no good
to be doing something wrong. I'm sure he's up to no good.
deliver the goods
to do what one has promised to do.
for good (sometimes for good and all)
permanently. He's not going to France for a holiday – he's going for good.
for goodness' sake
an expression of annoyance. For goodness' sake, will you stop that noise!
good for
1. certain to last. These houses are good for another hundred years at least.
2. certain to pay (a sum of money). He's good for $50.
3. certain to cause. That story is always good for a laugh.
good for you/him etc
an expression of approval. You've passed your exam – good for you!
Good Friday (ˌgud ˈfraidi) noun
the Friday before Easter commemorating the crucifixion of Christ.
good gracious, good heavens
expressions of surprise.
goodness gracious, goodness me
expressions of surprise.
good old
an expression used to show approval etc. Good old Fred! I knew he would help us out.
make good
1. to be successful. Through hard work and ability, he soon made good.
2. to repair or compensate for (loss, damages etc). The damage you caused to my car must be made good.
no good
useless; pointless. It's no good crying for help – no-one will hear you; This penknife is no good – the blades are blunt.
put in a good word for
to praise or recommend. Put in a good word for me when you see the boss.
take (something) in good part
not to be upset, offended or annoyed (eg by a joke, remark etc). John took the jokes about his accident with the pot of paint all in good part.
thank goodness
an expression used to show that a person is glad that something is all right. Thank goodness it isn't raining.
to the good
richer. After buying and selling some of these paintings, we finished up $500 to the good.
References in classic literature ?
It was her own universal goodwill and contented temper which worked such wonders.
They call you heartless: but your heart is true, and I love the bashfulness of your goodwill.
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
He told him, moreover, that other persons whose houses had been burnt, had for a time lost sight of their children or their relatives, but had, in every case, within his knowledge, succeeded in discovering them; that his complaint should be remembered, and fully stated in the instructions given to the officers in command, and to all the inferior myrmidons of justice; and that everything that could be done to help him, should be done, with a goodwill and in good faith.
Mihail Vassilievitch Sludin, the chief secretary, was a straightforward, intelligent, good-hearted, and conscientious man, and Alexey Alexandrovitch was aware of his personal goodwill.
In its clumsy way, it does approach Peace and Goodwill.
Though his looks did not please her, his name was a passport to her goodwill, and she thought with sincere compassion of his approaching disappointment; for, in spite of what she had believed herself to overhear in the pump-room, his behaviour was so incompatible with a knowledge of Isabella's engagement that she could not, upon reflection, imagine him aware of it.
Little, narrow streets; dirty children blockading them; greasy, slovenly women capturing and spanking them; filthy dens on first floors, with rag stores in them (the heaviest business in the Faubourg is the chiffonier's); other filthy dens where whole suits of second and third-hand clothing are sold at prices that would ruin any proprietor who did not steal his stock; still other filthy dens where they sold groceries--sold them by the half-pennyworth--five dollars would buy the man out, goodwill and all.
And this was no matter-of-course question, for I never told him that I had a mother: he must have learned the fact from others, if he knew it at all; and, besides, there was sincere goodwill, and even deep, touching, unobtrusive sympathy in the tone and manner of the inquiry.
They, too, in time reached Northumbria; so, side by side, Roman and Celt spoke the message of peace on earth, goodwill toward men.
I suppose one reason why we are seldom able to comfort our neighbours with our words is that our goodwill gets adulterated, in spite of ourselves, before it can pass our lips.
I should like to know all the labourers, and see them touching their hats to me with a look of goodwill.