The green movement is no exception, and Greenwashing - misleading consumers or exaggerating a company or product's environmental status in order to get a share of the green pound
- is rife.
"Today's green-aware middle-market luxury car brand buyers are turning their attention towards other luxury brands like the technologically innovative Lexus, which has already taken claim to first pickings of the valuable green pound
``The green pound
creates jobs and income opportunities directly for contractors for example, and indirectly by improving the attractiveness of local areas for tourism.
Mr Peter Patchett, group financial controller, said there was very little that could be done to mitigate currency effects and the realignment of the "green pound
", which is used to calculate European farming subsidies.
Blue Sky Resorts' 42-pitch park has introduced what it calls a "Green Pound
" scheme where caravanners can get discounts for adopting energy saving or waste-reducing practises.
Hamilton NFU officer David Jackson has already called for the Government to change their current 'green pound
' settings to give exports a chance.
Two minor green pound
devaluations this past week mean slight increases in payments for livestock over 30 months of age.
Hopes of a green pound
devaluation helping UK support prices faded as the pound strengthened following the defeat of Helmut Kohl in the German elections.
Revaluation of the UK's green pound
this week will knock another four pence a kilo off the next intervention price although Ulster plants have tendered a much larger tonnage.
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