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 (grēn′wŏsh′ĭng, -wôsh′-)
The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.

[green + -washing (as in brainwashing whitewashing).]

green′washed′ adj.


The practice of encouraging potential investors or customers to believe that a company has environmentally friendly practices, especially when these are seemingly contradictory to that company’s core business. An example might be environmental programs or initiatives launched by an oil company.
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References in periodicals archive ?
Greenwashing is a growing issue in real estate as multiple studies demonstrate that consumers are attracted to -- and will often pay premiums for -- homes that are highly efficient in saving on utilities bills.
Several natural cleaning companies have been under fire for greenwashing, or misleading claims about their enviromental status.
Greenwashing is never okay, but when it puts the health and safety of our families at risk, there must be consequences.
It is critical that greenwashing must be countered for consumer protection; hence certifications and standards were created to guide consumers on product credibility.
Greenwash Action, an Earth Island Institute project that is a joint initiative of Sierra Club and Greenpeace, works to defend leadership sustainability standards that are threatened by industry-sponsored greenwashing.
Another useful feature is the glossary, containing ninety-four key terms such as cap and trade, geoengineering, greenwashing, race to the bottom, and tragedy of the commons.
A joint initiative of Sierra Club and Greenpeace and a program of the Earth Island Institute, its mission is to defend programs that represent true environmental leadership and challenge special interests that use greenwashing to hinder change.
That's greenwashing, writes Caroline Lennon, noting that several European regulators have banned brands from making similar claims.
These include community capital, consumer behavior, ecological economics, green labeling, greenwashing, socially responsible investments, marketing, manufacturing practices, natural capital, public-private partnerships, sustainable value creation, triple bottom lines, and true cost economics.
Greenwashing may cause corporate disclosures to be flawed, thereby creating an uninformed and often cynical consumer.
AUSTIN, Texas -- To ensure that its green cleaning products are not guilty of greenwashing, Whole Foods Market Inc.
The Harris poll found that more than half of Americans (55%) believe organic foods are healthier--but there is still a lot of confusion about the validity of organic labeling in the face of so much greenwashing.