grey panther

grey panther

or

gray panther

n
1. (Sociology) a member of the generation of affluent older consumers, who regard themselves as young, active, and sociable
2. (Marketing) a member of the generation of affluent older consumers, who regard themselves as young, active, and sociable
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
When he chops that bit off, operation grey panther will be complete.
Unfortunately those approaching their grey panther years in Paris have about as much chance of success with their demonstrations as Mr Cohen Bendit, Geismat and Krivine had on the boulevards more than 40 years ago.
Japan's seniors need to adopt a more proactive "grey panther" approach, realizing that the government will only respond to generous contributions and clearly identifiable voting blocks.
One great pleasure in life is to walk the nearby moors and dales with a fellow group of men, the Grey Panthers. Photos of landscapes taken on these walks, with route descriptions, can be found on the Grey Panthers website, www.thegreypanthers.com What do you like taking photos of?
Senior industry figures, dubbed 'grey panthers' to reflect their experience, can be drafted in to sit in on interviews on top appointments, as can experts when there is a strong focus on liquidity, technology or financial crime, for example.
This may be the first professional performance of the pantomime for 20 years, but in December 2009 it was performed at The Empire by an ad hoc amateur drama group of 'Grey Panthers' (Senior Citizens intent on 'growing old DISgracefully') from a number of the Sheltered Housing units run by Liverpool Mutual Homes, with the support and encouragement of the Empire's Outreach office.
This book also goes a long way towards exploding the myths of 'Grey Power' exercised by 'Grey Panthers'.
Not that I've got there yet, but let's hear it for the emergence of the Grey Panthers - those within the community and above the youngish age of 55 who lead the way in actively fighting climate change.
Advancing years are no defence, and in fact we grey panthers - mortgages paid up, children off our hands - represent big business to travel agents, whether we book on the High Street or, ever increasingly, on the net.
At the age of 66, Margaret Denham is a classic example of the North East's "grey panthers" who are refusing to accept the traditional idea of a quiet retirement.
Those with cash to spare are called grey panthers by marketing men because of their spending power.
In the United States they are dubbed the Grey Panthers. No President with an eye on the ballot box would dream of upsetting the powerful and increasingly vocal older persons lobby.