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1. a memorable word repeated so often it becomes a slogan.
2. Also called headword, guide word. a word printed at the top of a page in a reference book indicating the first or last entry or article on that page.
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|Noun||1.||guide word - a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page|
word - a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning"