hard sell


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hard sell

n.
1. An aggressive, high-pressure method of method of selling or promotion.
2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.
3. A person or group that resists pressure to buy or agree to something.

hard sell

n
(Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell

hard′ sell′


n.
a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell).
[1950–55, Amer.]

hard sell

, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.hard sell - forceful and insistent advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations

hard sell

n (Comm) → tecnica aggressiva di vendita
I don't like his hard sell approach → non mi piace quel suo approccio così aggressivo
References in periodicals archive ?
Hard sell was highlighted by respondents as being disliked, along with being harassed by persistent phone calls after an event.
| Be ready for the hard sell I ARRIVED at the desk, and immediately gave them my booking reference, passport, driving licence and credit card.
I pre-empted the "excess insurance" hard sell by explaining I had my own policy and would pay the [euro]1,200 deposit needed.
A Saturday morning away from cartoons and consoles was a hard sell but getting the sunglasses and fishing hat on soon piqued his excitement for a day out.
Although most people are excited about this new device, Apple co-founder, Steve "Woz" Wozniak does not have much confidence in the wearable device; calling it "a hard sell."
According to The Guardian, Durham admits they would be happy if their 15,000-capacity Emirates Riverside ground is two-thirds full for their only international of the summer while both Lancashire and Warwickshire, who stage matches three and five, admit that tickets have been a hard sell, with neither gate likely to reach 15,000.
Persuading their children that limiting screen time is for their own good will be a hard sell.
Using social media as a venue for the "hard sell." The biggest mistake made with business social-media pages is seeing them as a venue for a hard sell.
"The Hard Sell," by Boston's Gumbo Diablo, may well be my first music crush of 2012.
While we want to give and receive gifts, and enjoy doing so, we are also aware of being manipulated into it by the hard sell on TV, and expectations of those around us.
In the April 22 article "Convincing Young Adults to Stake Retirement Plans Is a Hard Sell," Gen Yers' total annual income will surpass the $500 billion mark by 2015, not $500 million.
The Post Office should be a service, not a hard sell shop.