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 (hĕl′ə) Slang
Very; extremely: "She's hella sorry she let me have it" (Susan Straight).
Excellent; exceptional.

[Probably shortening of helluva.]
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
Against such a backcloth, the lighting and electronics expert HELLA is now launching on the market new full LED auxiliary headlamps for the established Luminator and Rallye 3003 series.
Hella, a company that develops and manufactures products for lighting technology and electronics for the automotive industry, has opened its new regional headquarters in Northville, Michigan.
In 2018, Pitstop launched operations in Singapore with Goldbell, and also forged a partnership with Hella to launch 50 co-branded garages, pan-India.
Hella CmbH & Co.KGaA of Lippstadt, Germany, meanwhile, showcased a number of its developments both on the show floor and in a customer suite at January's North American International Auto Show (NAIAS) in Detroit.
Hella Mauzer was the first ever woman Inspector in the Helsinki Homicide Unit.
(NASDAQ: AMBA), a developer of high-resolution video processing and computer vision semiconductors, and HELLA Aglaia, one of the global developers of intelligent visual perception software, have announced that they are partnering to deliver a platform for the next generation of Advanced Driver Assistance Systems (ADAS), the company said.
TELECOMWORLDWIRE-December 26, 2018-Ambarella, HELLA Aglaia to enable advanced AI features in front ADAS cameras
The company is partnering with NXP Semiconductors and Hella to bring forth Advanced Driver Assistance Systems (ADAS) that comprise collision mitigation, road sign detection, proximity maintenance, lane keeping assistance and other related elements.
The award for Best Display or Emerging Technology Application went to Covestro and HELLA (Germany) for their holographic vehicle lighting.
The author uses a case study of automotive, lighting, and electronics company Hella to outline a model of innovation that is focused on competence, capability, and continuity.
Lanxess has developed a new compound in collaboration with Hella KGaA Hueck & Co., that is said to offer low warpage and high flame retardance when used for battery components in electric vehicles.