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What is so diabolically clever about the Louisville marketing technique is that not only are Mint Juleps delicious, thirst-quenching, herbaceously sparkling and laced with Bourbon, but they come in handsome, inscribed, unbreakable plastic glasses.
Fortunately, not everyone feels that way about the herbaceously bittersweet, cola-brown liqueur whose inaugural tagline was "Cynar: against the stress of modern life.