high concept

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high concept

a. popular appeal
b. (as modifier): Baz Luhrmann's high-concept Romeo and Juliet.
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

high′ con′cept

a simple and often striking idea or premise, as for a story or film, that lends itself to easy promotion.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
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