high-context


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high-context

adj
(Commerce) preferring to communicate in person, rather than by electronic methods such as email. Compare low-context
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In low-context countries, including North America, they insist on direct, precise, straightforward, and logical communication; whereas high-context countries (such as in Asia and the Middle East) they believe verbal communication to be only part of the overall message.
Hall, identifies that in terms of communication Japanese people are rarely "outspoken" and refers to their "high-context culture" where "messages are indirect and unspoken" compared to West Asia and some nations in Europe.
Conversely, advertising in high-context (i.e., collectivistic) cultural orientations tends to be more emotional and symbolic, involving more frequent use of soft-sell approaches and indirect verbal expressions (Cutler & Javalgi, 1992; Lin, 1993).
This idea is closely related to the concept of high-context and low-context in intercultural communication that was proposed by Edward T.
In high-context cultures (e.g., Japan and Korea), sensitive subjects like conflict or sex must be dealt with less directly.
There has been considerable work done on the differences between so-called high-context and low-context cultures.
The bulk of these KLEs have taken place within operating environments that are high-context cultures.
"Asian and Arab cultures are considered high-context cultures," he added.
These patterns are described as arising out of five particular dichotomies: deal-focused versus relationship-focused business behavior, direct (low-context) versus indirect (high-context) communications, informal (egalitarian) versus formal (hierarchical) business behavior, rigid-time (monochronic) versus fluid-time (polychronic) cultures, and emotionally expressive versus emotionally reserved business behavior.
Numerous families have emigrated from parts of the world having a different set of value orientations that include collectivism, high-context communication, and high-power distance.