Also found in: Idioms.


A superficially modest or self-deprecating statement that is clearly intended to impress others.

hum′ble·brag′ v.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


a statement that purports to be self-effacing but in fact reveals a person's wealth or importance
[C21: humble + brag]
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Britney Spears is accused of making a "humblebrag" on her Instagram page, when she posted a picture of her first pair of Christian Louboutin heels, announcing even the price, and then saying she never worn them.
Badly.", Bezos self-deprecatingly wrote in his annual letter to shareholders, only to add the not-so-subtle humblebrag that third-party sales on Amazon, while beating the company's first-party sales, have also grown much faster than eBay's gross merchandise volume between 1999 and 2018.
Sorry for the humblebrag friends but papa just can't help it.
Most people use social media to humblebrag about their holiday or let off steam about their football team's travails.
Historically, new words have been slow to gain acceptance, but when they do, we can't imagine how we spoke without them: think couch potato, do-it-yourself, glitch, meritocracy, workaholic, and yes, talk radio (all from Bryan Garner's Modern American Usage) or more recently, BFF, crowdsource, frenemy, gamification, hackathon, and humblebrag, to name a few more.
Meanwhile, when another director was asked to explain himself he took the opportunity to drop a humblebrag into the conversation, claiming: "My company was more successful than I thought it would be, so I was too busy to file."
| Announcing you're a vegan is no longer the ultimate "humblebrag" (where you subtly brag about doing something good).
On Twitter that's known as a humblebrag. In restaurants, it's good news.
And when you upload humblebrag posts about the hassles of traveling, you alert potential burglars that you're not home.
Brown seems capable of writing in only two registers: Brag and humblebrag....
I asked for a selfie with him, mostly so I could text David as soon as I left with a "you'll never guess who I met tonight" humblebrag. The only thing David wanted to know in return was if I had invited Evgeny to Yung Yidish and exactly how insistent I had been.
It's not to flex or humblebrag; that's just SZA's life now.