hype

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hype 1

 (hīp) Slang
n.
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).
4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).
tr.v. hyped, hyp·ing, hypes
To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.

[Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).]

hype 2

 (hīp) Slang
n.
1. A hypodermic injection, syringe, or needle.
2. A drug addict.
tr.v. hyped, hyp·ing, hypes
To stimulate or excite. Often used with up: All that coffee really hyped me up. The kids were hyped up even before the party began.

[Shortening and alteration of hypodermic.]

hype

(haɪp)
n
(Medicine) a hypodermic needle or injection
vb
1. (usually foll by: up) to inject oneself with a drug
2. (tr) to stimulate artificially or excite
[C20: shortened from hypodermic]

hype

(haɪp)
n
1. a deception or racket
2. (Commerce) intensive or exaggerated publicity or sales promotion: media hype.
3. (Commerce) the person or thing so publicized
vb (tr)
4. (Commerce) to market or promote (a product) using exaggerated or intensive publicity
5. to falsify or rig (something)
6. (Pop Music) (in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts
[C20: of unknown origin]
ˈhyper n
ˈhyping n

hype1

(haɪp)

v. hyped, hyp•ing,
n. Informal. v.t.
1. to stimulate, excite, or agitate (usu. fol. by up).
2. to create interest in by flamboyant or dramatic methods; promote or publicize showily.
3. to intensify or increase, often by questionable methods: extra features added to cars to hype profits.
4. to trick; gull.
n.
5. intensive or exaggerated publicity or promotion.
6. a flamboyant or questionable claim, method, etc., used in advertising or publicity.
7. a swindle, deception, or trick.
[1925–30, Amer.; in sense “to trick, swindle,” of uncertain orig.; subsequent senses perhaps by reanalysis as a shortening of hyperbole]
hyp′er, n.

hype2

(haɪp)

n. Slang.
1. a hypodermic needle.
2. a drug addict.
[1920–25; shortening of hypodermic; compare hypo1]

hype


Past participle: hyped
Gerund: hyping

Imperative
hype
hype
Present
I hype
you hype
he/she/it hypes
we hype
you hype
they hype
Preterite
I hyped
you hyped
he/she/it hyped
we hyped
you hyped
they hyped
Present Continuous
I am hyping
you are hyping
he/she/it is hyping
we are hyping
you are hyping
they are hyping
Present Perfect
I have hyped
you have hyped
he/she/it has hyped
we have hyped
you have hyped
they have hyped
Past Continuous
I was hyping
you were hyping
he/she/it was hyping
we were hyping
you were hyping
they were hyping
Past Perfect
I had hyped
you had hyped
he/she/it had hyped
we had hyped
you had hyped
they had hyped
Future
I will hype
you will hype
he/she/it will hype
we will hype
you will hype
they will hype
Future Perfect
I will have hyped
you will have hyped
he/she/it will have hyped
we will have hyped
you will have hyped
they will have hyped
Future Continuous
I will be hyping
you will be hyping
he/she/it will be hyping
we will be hyping
you will be hyping
they will be hyping
Present Perfect Continuous
I have been hyping
you have been hyping
he/she/it has been hyping
we have been hyping
you have been hyping
they have been hyping
Future Perfect Continuous
I will have been hyping
you will have been hyping
he/she/it will have been hyping
we will have been hyping
you will have been hyping
they will have been hyping
Past Perfect Continuous
I had been hyping
you had been hyping
he/she/it had been hyping
we had been hyping
you had been hyping
they had been hyping
Conditional
I would hype
you would hype
he/she/it would hype
we would hype
you would hype
they would hype
Past Conditional
I would have hyped
you would have hyped
he/she/it would have hyped
we would have hyped
you would have hyped
they would have hyped
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.hype - blatant or sensational promotion
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
Verb1.hype - publicize in an exaggerated and often misleading manner
publicize, bare, publicise, air - make public; "She aired her opinions on welfare"

hype

noun (Slang)
1. publicity, promotion, build-up, plugging (informal), puffing, racket, razzmatazz (slang), brouhaha, ballyhoo (informal) There was a lot of hype before the film came out.
verb
1. (sometimes with up) publicize, push, promote, advertise, build up, plug (informal), puff (up), talk up (informal) We had to hype the film to attract the financiers.

hype

noun
Slang. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
verb
Slang. To increase or seek to increase the importance or reputation of by favorable publicity:
Informal: plug.
Translations

hype

[haɪp]
A. Nexageraciones fpl (Comm) → bombo m publicitario
it's just media hypeno es más que una campaña orquestada por los medios de comunicación
B. VT (Comm) → dar bombo publicitario a
the much-hyped movie: Batmanla tan cacareada película: Batman
hype up
A. VT + ADV [+ product] → dar bombo a; [+ claim] → exagerar; [+ person] → excitar
B. VI + ADVpincharse, picarse

hype

[ˈhaɪp]
nbattage m publicitaire media hype
vt [+ film, book, band] → faire un énorme battage autour dehyped up hyped-up adj (= very excited) → surexcité(e) (= very anxious) → stressé(e)

hype

(inf)
nPublicity f; media hypeMedienrummel m (inf); the concept is mainly hypedas Konzept beruht hauptsächlich auf Publicity; all this hype about …dieser ganze Rummel um … (inf)
vt (also hype up) product etcPublicity machen für; the film was hyped up too muchum den Film wurde zu viel Rummel gemacht (inf)

hype

[haɪp] n (fam) → battage m inv
References in periodicals archive ?
It turns out that hyping technology--that is, overstating its significance and overrating its usefulness--may be deeply imbedded in our western psyche, and here's a book that may convince you: Bob Seidensticker's Future Hype, The Myths of Technology Change.
So why is the industry having such a hard time hyping itself?
Hyping is at the center of all great advertising campaigns.