idiograph

idiograph

(ˈɪdɪəʊˌɡrɑːf; -ˌɡræf)
n
a trademark

idiograph

1. a signature or mark characteristic of or peculiar to a particular person, organization, etc.
2. a logotype or trademark.
See also: Representation
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References in periodicals archive ?
Let me take a detour and look at how the case for handwriting is made even stronger in cultures that use idiographs or individual characters for each word, as in Chinese.
And the idiographs were doubly wrong to think, despite the abuses of "Orientalism," that real knowledge of particular places could not be produced by the application of theories and methods developed in other contexts and in other languages.
Just as the idiographic approach rested covertly on the employment of theories, so did the nomothetic approach rest covertly on "understood but unexplained" truths of the sort the idiographs claimed to know.