image-building


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image-building

n
1. (Marketing)
a. improving the brand image or public image of something or someone by good public relations, advertising, etc
b. (as modifier): an image-building exercise.
2. (Commerce)
a. improving the brand image or public image of something or someone by good public relations, advertising, etc
b. (as modifier): an image-building exercise.
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
Translations

image-building

nImagepflege f; image-building campaignImagekampagne f
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
References in periodicals archive ?
Momin Agha said it was primary responsibility of the information officers to work for image-building of the provincial regime by highlighting its performance in different sectors.
Secretary Information urged the officers to keep a close liaison with their ministers as well as the departments concerned in view of importance of media strategy so that image-building of the provincial regime could be ensured in a befitting manner.
In contrast to other countries that have successfully projected and promoted their arts and culture globally, we have not used this potential for Pakistan's image-building in the international community.
PIA admin denies allegations of wrongdoing, saying journalists were transparently accommodated through dinners and gifts for 'image-building' FIA sources claim investigation has been initiated against venal officialsISLAMABAD:The Pakistan International Airlines (PIA) has cleared fake bills worth millions of rupees on the pretext of arranging dinners for journalists and giving them gifts to improve the image of the national carrier.The officers and staff of PIA have once again hoodwinked the national exchequer by getting fake bills worth millions of rupees cleared.
ISLAMABAD -- President Mamnoon Hussain has said that affiliation with cultural heritage and its promotion is imperative for image-building and development of the country.
Athletes hired by the Bureau of Customs have admitted that they were not even briefed about the basics of the agency's procedures, despite being paid a monthly salary of P40,000 as part of its image-building efforts.
He hoped they would work as ambassador of the University for its image-building and promoting mass literacy in the country.
"The publicity vehicles will not be indulged in image-building exercise of the chief minister.
The topics include toward a European conceptualization of the third sector, the emergence of social enterprises in the European non-profit sector, toward an integrated accountability model for non-profit organizations, approaches to stewardship theory and perspectives on it, and whether intellectual capital reporting in the Italian non-profit sector is an image-building or an accounting tool.
Image-building in Canadian Municipalities Edited by JEAN HARVEY and ROBERT YOUNG.
efforts at image-building in the Islamic world, with many Muslims worldwide wondering why the prospect of a mosque near Ground Zero bothers people so much.
The author broadens the HR role however to include corporate social responsibility (CSR) building trust between management and employees and company image-building. The discussion of these areas is of particular interest since they are not always associated with traditional HR functions.
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