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n. Informal
One who uses the techniques of advertising or public relations to create a favorable view, as of a person or institution.

im′age-mak′ing n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
The image-maker in charge of the state police command, Bala Elkana, told Sunday Tribune that they sealed off the venue on credible intelligence.
In his paintings, notebooks, and interviews, he showed himself to be a powerful and creative writer and speaker as well as image-maker. Basquiat-isms is a collection of essential quotations from this godfather of urban culture, says a review on the Princeton University Press website.
Noting that Douglass understood the power of the photographic image to communicate, the book also sheds light on his role as an image-maker himself.
MARVEL/DC comic book illustrator John McCrea and celebrated image-maker Chris Keenan have collaborated with Birmingham-based Friction Arts and a Sandwell youth group to produce a contemporary video installation that reveals the personalities of eight extraordinary young people.
Commenting on CHP's "bad image" in the U.S., Koruturk said that so far other people have been the image-maker of CHP, adding that from now on, CHP would be its own image-maker.
The book opens with Reena as a guard at the Met (pointedly someone whose job it is to watch and not be watched), a mere fragment of the glassy downtown world "competing crazily for attention, drugs, jobs, beauty." She is then discovered at a nightclub by a legendary image-maker named Maris Parings, who hires her to model for an underwear campaign.
The telephone is a potent image-maker for retailers.
Even in his 70s, Godard remains the most radical, cantankerous and challenging image-maker of our time.
'He's an image-maker and people seem to identify with him,' Mr Curnow said.
As a digital image-maker, Evans chooses subjects with complex narratives, which she recreates visually by weaving together an intricate tapestry of original image elements.
The image-maker's view of the image tends to be very different from the theologian's.
Malashenko, Yeltsin's most trusted image-maker, is president and co-founder of Russia's most influential TV channel.