infomercial


Also found in: Thesaurus, Wikipedia.

infomercial

a half-hour or hour-long television commercial

in·fo·mer·cial

 (ĭn′fə-mûr′shəl)
n.
A relatively long commercial in the format of a television program.

infomercial

(ˌɪnfəˈmɜːʃəl)
n
(Marketing) a short film, usually for television, which advertises a product or service in an informative way
[C20: from info + (com)mercial]

in•fo•mer•cial

(ˌɪn foʊˈmɜr ʃəl)

n.
a program-length television commercial that is cast in a standard format so as to disguise the fact that it is an advertisement.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.infomercial - a television commercial presented in the form of a short documentary
commercial, commercial message - a commercially sponsored ad on radio or television
Translations

infomercial

[ˈɪnfəʊmɜːʃl] Npublirreportaje m

infomercial

[ˌɪnfəʊˈmɜːrʃəl]
(US) n (for product)publi-information f; (for political candidate) émission où un candidat présente son programme électoral

infomercial

n als Informationssendung getarntes Werbevideo, → Infomercial nt
References in periodicals archive ?
IAN BUNTING NHS Lanarkshire's health improvement department has produced an infomercial aimed at young people to highlight the importance of regularly checking your mouth and looking out for the signs and symptoms of mouth cancer.
The infomercial, on the other hand should not exceed 2 minutes running time but not lower than 30 seconds.
Battling chronic fatigue syndrome and unsure of her next career move, she sign up for some easy dough by appearing in that mose maligned of TV contrivances, the infomercial. In a three-part series for Lori Davis hair-care products, the statuesque chanteuse perched on a sofa and marveled at the moisturizing might of shampoo.
I surfed TV channels the other night looking for binge-watching, addictive entertainment and came across an infomercial channel that was selling instant hair.
MTRCB infomercial against violence, using violence to teach children and adults the difference between virtual and real-life violence.
That infomercial could have been done with in less than half the distance it went, and could have spared us the further annoyance.
Las Vegas, NV, May 21, 2014 --(PR.com)-- MCM Television, based in Las Vegas, Nevada, announced the launch of the first-ever Crowdfunding campaign for a Direct Response Television Infomercial. Featured on Indiegogo, this ground-breaking Crowdfunding campaign is raising funds for a new half-hour fitness infomercial to be launched by infomercial powerhouse Cannella Response Television; the world's largest broadcaster of half-hour DRTV Infomercials.
Guthy-Renker's Meaningful Beauty infomercial, produced by Lieberman Productions, received the coveted Best Long Form award as well as the award for Best Celebrity Presenter for Cindy Crawford who helped create the anti-aging skin care line.
US Public Broadcasting documentary on Iranian-Americans Tuesday night that the San Francisco Chronicle tabbed as a "worthy beginning" but still "essentially an infomercial funded by Iranian-Americans."
This nugget of sales wisdom, of course, would flourish into an infomercial empire, after Renker met Bill Guthy, who owned a condo at the Palm Springs, Calif., resort that Renker's family had managed to purchase.
The buyer also considers combining eDiets.com's dietary meal delivery plan with other infomercial fitness products and upselling its complementary fitness and household good products.
London, Feb 13 (ANI): Jennifer Aniston has revealed that she's trying a new anti-ageing cream after she saw it in a TV infomercial featured on Oprah Winfrey's new network.