interstitial advertising

interstitial advertising

Advertisements that appear as a user is moving from one web page to another.
References in periodicals archive ?
This is clear to anyone who spent days under the spell of limitless free music on Spotify, while imbibing deathly doses of interstitial advertising. While Wordsworth's original poem creates a Romantic metaphor, using the natural world to describe the inner state of the poet, Karasick's line links existential loneliness with the tangle of invisible technologies offered by a major corporation.
Using the TV advertising model, interstitial advertising is an attempt to force exposure to the advertisement by interrupting the content of a page by overlaying a full- or partial-screen advertisement.