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ju·ju 1

1. An object used as a fetish, a charm, or an amulet in West Africa.
2. The supernatural power ascribed to such an object.

[Of West African origin; akin to the source of Hausa jūjū, fetish, evil spirit.]

ju′ju·ism n.

ju·ju 2

A style of Nigerian popular music featuring electric guitars and traditional drums.

[Yoruba jùjú.]
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


an African variety of magical fetishism characterized by the wearing of an exotic amulet called a juju. — jujuist, n.
See also: Magic
-Ologies & -Isms. Copyright 2008 The Gale Group, Inc. All rights reserved.
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They would have realised that the success of such a unified state depended very much in devising or producing a common force or cause capable of containing the forces of Jujuism Fetishism [sic], Christianity and Islam.
They [independence-era and postcolonial Nigerian policymakers] would have realised that the Ibos are in fact a people who believe in Jujuism tempered mildly with Christianity, both of which encourage a sort of free and competitive society; whereas the Yorubas and Hausas believe in Fetishism and Islam respectively, while both peoples are strongly influenced by Animism, all of which encourages a form of solidarity and communal life (13).
For example, in "The Senegalese Group," the author focuses on the Wolof and Sere (Serer) and contends that "[t]heir original religion was Animism but later became greatly influenced by Jujuism and still later by Islam" (65).
I am aware of objections to the use of the words "Fetishism," "Jujuism" and "Animism" by some Africans and even by some European scholars....