We view 'knocking copy
' (that is, text that criticises competing products) as a poor way to promote a product.
The material he gave them included knocking copy
about flaws in the Labour position, and it had to be accurate, or the minister would look an idiot.
"We will not be basing our campaign on knocking copy
I suggest that, instead of looking to Warwick University academics for knocking copy
, Fiona Scott might get a more interesting viewpoint from Coventry University, which has made such a major contribution to the city centre's transformation in recent years.
'It is easy for opposition party politicians to generate bits of knocking copy
but the real value of the programme is well known and appreciated where it counts - out there in the communities the Welsh Assembly Government is determined to put first.': FIGURES SHOWING THE IMPACT OF TARGETING WALES' DEPRIVED AREAS:Income support claimants (1998) Income Support claimants (2004) Change % change 90 Communities First area 51,310 33,170 -18,140 -35.4% Next 100 aemost deprivedAE areas 39,095 24,070 -15,025 -38.4% Next 100 (101-200) aemost deprivedAE areas (excluding outlier) 37,365 22,575 -14,790 -39.6% 201-300 aemost deprivedAE areas 28,915 15,840 -13,075 -45.2% 623 areas with unchanged areas 148,655 80,030 -68,625 -46.2% Wales 231,010 129,560 -101,450 -43.9%
The image of a colourful packed house in a pristine stadium on a glorious sunny evening was beamed into the nation's living rooms and will go some way to redressing some of the tedious knocking copy
in the national press over the past week.
'This sort of uncreative, knocking copy
sounds like the Wembley campaign is running scared,' he said.
Spence says: "Any long-established British institution provides knocking copy
and we are a free kick for some people.
Manufacturers are even aiming coupons at competitor's customers, instead of "knocking copy
" on TV!
HEIGH ho, it's that time of year again - when Welsh Labour politicians and London journalists react to the holding of another National Eisteddfod by running knocking copy
about the Welsh language and people who speak it.
He added, 'People at election time know they have choices to make so it is right to have a certain amount of knocking copy
, but at the same time you have to put forward positive policies.
Scottish National Party supporter Sir Sean added: "By all means, let us have constructive criticism from the press - that is their job - but not destructive knocking copy
for its own sake."