The firm is rolling out a new identity, in a rebranding exercise that is geared to reflect kour&kour's response to the widespread recognition within business and marketing executives that "the models are all broken" and that "the traditional solutions are all becoming less and less effective." The overall refresh goes beyond just a logotype
, and is more of a scheme composed of a number of core elements that come together to create a distinctive visual language that makes the kour&kour brand instantly recognizable and helps kour&kour stand out and stand for more in a busy, volatile and uncertain region.
Other brand elements include a new logotype
, welcoming and youthful for the digital age, as well as a new palette of Lazada colors that reflect the vibrancy of shopping.
The new logotype
has evolved to reflect a more modern, simple, versatile, and global brand, with a promise to offer true value, reliable services and provide customers with greater travel opportunities.
Handbags bear a new Cavalli logotype
, of two Cs in nail head studs sinuously interlinked like a serpent.
All vehicles will have Mercedes engines and made in Tajikistan logotype
," the official said.
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of the 2018 FIFA World Cup during its unveiling ceremony at the Bolshoi Theater building in Moscow, October 28, 2014.
Written by a designer from the Middle East who works for Western agencies and type foundries, the book charts the historical background of Arabic script and Arabic typesetting, then explores type design and typography in Arabic, logotype
design and logotype
conversion, designing with Arabic script, fine art, and calligraphy.
Using visual examples and case studies, Boutros takes the reader through the entire range of graphic design applications - newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype
conversions, advertising, design for print and fine art.
Featuring a bold red and black Rockwell logotype
font above an illustration of the iconic Las Vegas Strip, the fresh look provided readers with just a taste of the changes made to the paper's print product and website.