logotype

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lo·go·type

 (lô′gə-tīp′, lŏg′ə-)
n.
1. Printing A single piece of type bearing two or more usually separate elements.
2. A logo.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

logotype

(ˈlɒɡəʊˌtaɪp)
n
1. (Printing, Lithography & Bookbinding) printing a piece of type with several uncombined characters cast on it
2. (Marketing) Also called: logo a trademark, company emblem, or similar device
ˈlogoˌtypy n
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

log•o•type

(ˈlɔ gəˌtaɪp, ˈlɒg ə-)

n.
1. Also called logo. a single piece of type bearing two or more uncombined letters, a syllable, or a word.
[1810–20]
log′o•typ′y, n.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.logotype - a company emblem or devicelogotype - a company emblem or device    
trademark - a formally registered symbol identifying the manufacturer or distributor of a product
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
The Kimball studio has developed brand names, logotypes, and packaging for four brands, including ancient grain cereals under the Grains for You brand name, the Vivente brand blue corn-based and amaranth-based cereals, and, for children, the puffed white corn cereal brand, Yommis.
Oldest and dearest piece: A Proudrace sleeveless tee with designer names in rock band logotypes.
When working with bilingual logotypes or publications, we learn the relevance of producing typefaces that reflect cultural background and can be used together in a balanced and harmonic way.
Brands are more than logotypes - they encompass every aspect of your operations.
It was the mismatched image and diversity rhetoric of Arab in Japanese society that led us to examine the differences of Japanese consumer perception towards the influence of Arabic, Japanese, and English logotypes images attempting to utilize our findings in improving Arabic logotypes design for the Japan marketplace.
Amid these barely disguised layers, the stencils Baer used to render the bottle labels make a ghostlike return: White logotypes for various alcohol brands float elegantly in black expanses, unattached to any object, curling at times as if clinging to an invisible bottle, intimating the surreal illusion of an inky depth.
Other highlights of the workshops: the Typographic landscape in the Arab world today by Tarek Atrissi and Arabic matchmaking of Latin logotypes by Wisam Shawkat.
In addition to creating custom fonts and logotypes for large companies, Zoghbi manages to design around three retail fonts per year.
There were many of these logotypes that students could easily draw quite well from memory--attesting to the power of well-designed corporate signage.
Over the past eight years, ADATA developed a complex brand architecture that included seven sub-brands and two logotypes. With a variety of packaging in use and designs changing each year, visual inconsistency diluted the brand and weakened the visual identity, reducing brand value and recognition among consumers.
Branch signage, ATMs and the bank's marketing, sales and communication materials will be given a consistent look and will be branded with the ADIB English and Arabic logotypes. 2010 Al Bawaba (www.albawaba.com)