loss leader


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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

loss leader

n (Comm) → articolo m civetta inv
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
At present there is the belief in racing that the sport is being used as a loss leader by online bookmakers, with offers and guarantees driving down profits and therefore the income racing receives from them.
Other drivers, I am sure, would be able to offer similar stories of confidence in their insurance company, but there is a percentage that still seem to offer a loss leader price for the first year and then bump it up.
"The price competition between supermarkets is at an all-time high, and this is pushing many prices down as many retailers are using fruit and vegetables as a loss leader.
"Demand for value-added is up, but what still drives the corn category is bulk," observes VanDyke, who believes that corn priced as a loss leader may be hindering growth in value-added.
The cases are the latest in which federal regulators have focused on so-called "loss leader" or leveraged trading strategies, in which traders seek to lose money in one market to benefit larger positions in a benchmark or other financial index.
have been banded about, at the cost of Birmingham almost becoming a loss leader, whilst other cities have progressed and left us behind.
I have treated it as a loss leader as these patients very much represent the minority of the practice's client base and therefore have minimal impact on the business as a whole.
Mr Garner warned that supermarket price wars would remain a threat for milk because retailers regard it as the ideal loss leader - heavy and perishable.
By selling milk as a loss leader, supermarkets are going to create a situation in which there will be no milk or milk purchased from abroad.
Such a practice is known as a "loss leader" and is intended to attract customers into the store.
Although the report said that cricket would be another significant loss leader for the network, it added that both rugby and cricket are considered important drivers for a share float of the debt-laden network within the next 18 months.