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A commodity offered especially by a retail store at cost or below cost to attract customers.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
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|Noun||1.||loss leader - a featured article of merchandise sold at a loss in order to draw customers|
feature - an article of merchandise that is displayed or advertised more than other articles
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.