loss leader


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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
At present there is the belief in racing that the sport is being used as a loss leader by online bookmakers, with offers and guarantees driving down profits and therefore the income racing receives from them.
Other drivers, I am sure, would be able to offer similar stories of confidence in their insurance company, but there is a percentage that still seem to offer a loss leader price for the first year and then bump it up.
"The price competition between supermarkets is at an all-time high, and this is pushing many prices down as many retailers are using fruit and vegetables as a loss leader.
"Demand for value-added is up, but what still drives the corn category is bulk," observes VanDyke, who believes that corn priced as a loss leader may be hindering growth in value-added.
The cases are the latest in which federal regulators have focused on so-called "loss leader" or leveraged trading strategies, in which traders seek to lose money in one market to benefit larger positions in a benchmark or other financial index.
have been banded about, at the cost of Birmingham almost becoming a loss leader, whilst other cities have progressed and left us behind.
I have treated it as a loss leader as these patients very much represent the minority of the practice's client base and therefore have minimal impact on the business as a whole.
Mr Garner warned that supermarket price wars would remain a threat for milk because retailers regard it as the ideal loss leader - heavy and perishable.
By selling milk as a loss leader, supermarkets are going to create a situation in which there will be no milk or milk purchased from abroad.
But the one thing I can tell you that we've not had any conversations on is Windows 10 being a loss leader for us."
Such a practice is known as a "loss leader" and is intended to attract customers into the store.
Although the report said that cricket would be another significant loss leader for the network, it added that both rugby and cricket are considered important drivers for a share float of the debt-laden network within the next 18 months.