loss leader


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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
Demand for value-added is up, but what still drives the corn category is bulk," observes VanDyke, who believes that corn priced as a loss leader may be hindering growth in value-added.
have been banded about, at the cost of Birmingham almost becoming a loss leader, whilst other cities have progressed and left us behind.
By selling milk as a loss leader, supermarkets are going to create a situation in which there will be no milk or milk purchased from abroad.
But the one thing I can tell you that we've not had any conversations on is Windows 10 being a loss leader for us.
BETWEEN 2000 and 2010, the behaviour of supermarkets, which use milk as a loss leader product, resulted in the closure of 12,706 dairy farms.
Even the GOS sight test can be considered a loss leader, given the paltry amount paid by the Government in England and frozen since 2010/11.
We believe that this will save lives through cutting back on consumption, prevent alcohol related disorder and help community pubs to compete with supermarkets through preventing them using alcohol as a loss leader.
We consider that using special offers on confectionery to make 'impulse' sales is as detrimental to society as supermarkets selling alcohol as a loss leader.
In recent years, especially after the national conference on tourism, our sector has been experiencing a significant redeployment and is getting revived over one of its cornerstones, namely the South as a loss leader," he told APS on the sidelines of the IFTM-Top Resa show that got underway on Tuesday in the French capital.
Walsall Council member Ian Shires said he wanted to see action to stop supermarkets selling alcohol as a loss leader and for changes in property laws to make sure pubs being sold on remained in the licensed trade.
Pinpointing the loss leader helps focus return-to-work initiatives and measure effectiveness.