Figure 5--Expenditure % in innovative activity by Technological Intensity % of Expenditure in Innovative Activity Intern activity Extern Acquisition of of R&D acquisition of other extern R&D knowledge Low Tech
3,37% 1,12% 2,03% High tech 16,00% 3,95% 3,01% Software Acquisition of Training acquisition machine and equipment Low Tech
8,11% 22,68% 5,82% High tech 9,68% 21,47% 8,99% Introduction of technological innovation on the market Low Tech
7,41% High tech 8,96% Source: Own Elaboration, with data of Pintec (IBGE, 2011).
Fred Mossler: Zappos Customer Service Remains 'Low Tech
' Fairchild Fashion Group - Mandarin Oriental What's in Store: Revolutionizing Retail Tarek Hassan, President, The Tannery Fred Mossler, Zappos.com Inc.