low-context


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low-context

adj
(Commerce) tending to communicate by electronic methods such as e-mail, rather than in person. Compare high-context
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Previous cross-cultural researchers have applied the concept of high- versus low-context communication methods to advertising.
This idea is closely related to the concept of high-context and low-context in intercultural communication that was proposed by Edward T.
is a representative of individualistic and low-context culture, which contains primarily of self-oriented individuals who seek to fulfill personal needs [28].
In contrast, Western cultures tend to communicate in a low-context fashion, in which the "mass of the information is vested in the explicit code" (Hall, 1976, p.
There has been considerable work done on the differences between so-called high-context and low-context cultures.
Generally speaking, America is a low-context culture where relationships are based on achieving a goal in the shortest time possible.
collectivism and Hall's (1976) high-and low-context cultures].
Hyun Mo Lee also dealt with strategic accountability as he explained the differing perspectives of missionaries from high- and low-context cultures on the importance of mission policies, subjective judgments, and maintenance of relationships.
Thus, messages conveyed in this low-context communication style are in the words expressed and not in the context (Hall, 1989).
In her discussion of Borges, Barchiesi begins to make an interesting point, citing anthropologist Edward Hail's study of high- and low-context cultures.

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