References in periodicals archive ?
Previous cross-cultural researchers have applied the concept of high- versus low-context communication methods to advertising.
This idea is closely related to the concept of high-context and low-context in intercultural communication that was proposed by Edward T.
is a representative of individualistic and low-context culture, which contains primarily of self-oriented individuals who seek to fulfill personal needs .
In contrast, Western cultures tend to communicate in a low-context fashion, in which the "mass of the information is vested in the explicit code" (Hall, 1976, p.
There has been considerable work done on the differences between so-called high-context and low-context cultures.
Low-context cultures tend to be individualistic and goal-oriented.
Generally speaking, America is a low-context culture where relationships are based on achieving a goal in the shortest time possible.
collectivism and Hall's (1976) high-and low-context cultures].
Hyun Mo Lee also dealt with strategic accountability as he explained the differing perspectives of missionaries from high- and low-context cultures on the importance of mission policies, subjective judgments, and maintenance of relationships.
Thus, messages conveyed in this low-context communication style are in the words expressed and not in the context (Hall, 1989).
continuum, tends toward low-context communication, and has a
In her discussion of Borges, Barchiesi begins to make an interesting point, citing anthropologist Edward Hail's study of high- and low-context cultures.
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