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a. Something that tempts or attracts with the promise of pleasure or reward: the lure of the open road.
b. An attraction or appeal: Living on the ocean has a lure for many retirees.
2. A decoy used in catching animals, especially an artificial bait used in catching fish.
3. A bunch of feathers attached to a long cord, used in falconry to recall the hawk.
tr.v. lured, lur·ing, lures
1. To attract or entice, especially by wiles or temptation: Customers were lured to the store by ads promising big discounts.
2. To recall (a falcon) with a lure.

[Middle English, from Anglo-Norman, of Germanic origin.]

lur′er n.
lur′ing·ly adv.
Synonyms: lure, entice, decoy, tempt, seduce
These verbs mean to lead or attempt to lead into a wrong or foolish course: Lure suggests the use of something that attracts like bait: Industry often lures scientists from universities by offering them huge salaries. To entice is to draw on by arousing one's interests, hopes, or desires: The new arrivals were enticed by the state's sunny climate and decent salaries. To decoy is to trap or ensnare by cunning or deception: The partisans caused a disturbance to decoy the enemy patrol into a crossfire. Tempt implies an encouragement or an attraction to do something, especially something immoral, unwise, or contrary to one's better judgment: "the argument ... that options tempt [executives] to corrupt behavior that no decent shareholder would wish to profit from" (Michael Kinsley).
To seduce is to entice away and usually suggests the overcoming of moral resistance: "The French King attempted by splendid offers to seduce him from the cause of the Republic" (Thomas Macaulay).
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References in periodicals archive ?
Party - released a statement on the developments in Kessab, Berio Lurer (Berian News) says on its Facebook page.
Lurer said he hopes to use the program to pay for his studies in either engineering or business management after he graduates high school.