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a. Something that tempts or attracts with the promise of pleasure or reward: the lure of the open road.
b. An attraction or appeal: Living on the ocean has a lure for many retirees.
2. A decoy used in catching animals, especially an artificial bait used in catching fish.
3. A bunch of feathers attached to a long cord, used in falconry to recall the hawk.
tr.v. lured, lur·ing, lures
1. To attract or entice, especially by wiles or temptation: Customers were lured to the store by ads promising big discounts.
2. To recall (a falcon) with a lure.

[Middle English, from Anglo-Norman, of Germanic origin.]

lur′er n.
lur′ing·ly adv.
Synonyms: lure, entice, decoy, tempt, seduce
These verbs mean to lead or attempt to lead into a wrong or foolish course: Lure suggests the use of something that attracts like bait: Industry often lures scientists from universities by offering them huge salaries. To entice is to draw on by arousing one's interests, hopes, or desires: The new arrivals were enticed by the state's sunny climate and decent salaries. To decoy is to trap or ensnare by cunning or deception: The partisans caused a disturbance to decoy the enemy patrol into a crossfire. Tempt implies an encouragement or an attraction to do something, especially something immoral, unwise, or contrary to one's better judgment: "the argument ... that options tempt [executives] to corrupt behavior that no decent shareholder would wish to profit from" (Michael Kinsley).
To seduce is to entice away and usually suggests the overcoming of moral resistance: "The French King attempted by splendid offers to seduce him from the cause of the Republic" (Thomas Macaulay).
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in classic literature ?
Conjectures as to Napoleon's awareness of the danger of extending his line, and (on the Russian side) as to luring the enemy into the depths of Russia, are evidently of that kind, and only by much straining can historians attribute such conceptions to Napoleon and his marshals, or such plans to the Russian commanders.
The facts clearly show that Napoleon did not foresee the danger of the advance on Moscow, nor did Alexander and the Russian commanders then think of luring Napoleon on, but quite the contrary.
Never, as I could well believe, was such a one as Mary for luring a man back to cheerfulness.
Old Solomon, in his seedy clothes and long white locks, seemed to be luring that decent company by the magic scream of his fiddle--luring discreet matrons in turban-shaped caps, nay, Mrs.
When your dog will easily offer the behavior for the lure, use your verbal cue just prior to luring the behavior.
The Wigglefish, credited with luring George Perry's record largemouth in 1932, came a few years later.
Dwindling student enrollment, plans to build new schools, or luring teachers are among the reasons public schools nationwide are using video to make their cases.
But luring insects to their doom can ease the need for such spraying.