macromarketing


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macromarketing

(ˌmækrəʊˈmɑːkɪtɪŋ)
n
(Marketing) marketing concerning all marketing as a whole, marketing systems, and the mutual effect that society and marketing systems have on each other
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Westbrook (Eds.) Proceedings of the Joint Conference Macromarketing and Development: Building Bridges and Forging Alliances (pp.
After systematising the different contemporary marketing concepts such as interactive marketing, micromarketing, direct marketing, databased marketing, macromarketing, neomarketing and.
"Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy's Macromarketing Classic." Journal of Macromarketing 17.1 (1997): 145-151.
(11) Stanley Hollander et al., "Periodization in Marketing History," Journal of Macromarketing 25 (June 2005): 32-41, quotation at p.
A synthesis of ethical decision models for marketing, Journal of Macromarketing 11: 55-64.
D./Pecotich, A., Macromarketing and International Trade: Comparative Advantage Versus Cosmopolitan Considerations, Journal of Macromarketing, 22, 1, 2002, pp.
(1990), Marketing ethics: factors influencing perceptions of ethical problems and alternatives, Journal of Macromarketing, 12: 4-18.
"Marketing to ethnic minority consumers: A historical journey (1932-1997)." Journal of Macromarketing, 21(1): 23-31.