This year's 64-page 'magalogue
', aptly named because it successfully combines the best features of a catalogue with a magazine, is available free of charge in a digital format through www.slingsby.com.
Vector Vest--A traditional magalogue
promotion Craig Huey's Creative Direct Marketing Group, but one done extremely well, taking on the difficult task of explaining a some what complicated investment system and selling a high-period product in a very competitive market place.
com said: ``With the launch of the first-ever magalogue
we have made the busy lives of rushed customers even easier by providing them with something which does not just act as a total style guide, but also allows them to log on and purchase within seconds.
Launching into the competitive "magalogue
" market, like Next Directory before it, Kew believes this will be a successful way to reach those women who haven't yet shopped in a Kew store.
As Laura Ashley announces it is back in the black, thanks largely to its mail order and internet business, Claire Hill asks if shopping online or from a catalogue (or 'magalogue
') is now the future for fashion
Over the coming weeks the 64 page 'magalogue
' will be distributed to thousands of businesses and organisations operating across all industries throughout the UK.
One million copies of the autumn/ winter magalogue
are about to hit the streets targeting shoppers with money to spend but little time to waste trawling the shop for those must-have items.
Leading workplace equipment provider Slingsby, which supplies more than 35,000 products across all industries, has launched a new 'magalogue
' which combines seasonal parts of the company's catalogue with a wide range of features and news articles.
The sponsorship is "disclosed' in mouseprint somewhere in a magalogue
. "I hope the SEC cracks down on it," Tim Lutts said.
Advertising is taking over magazines too to the point that companies are producing their own magazines, or magalogues
. Some critics say that there isn't a whole lot of difference between the two: magalogues
are designed by companies to please themselves by promoting their products, with the help of professional journalists.
Consumer publishers in areas like health and investment that seem potentially more viable internationally tend to use 16-page letters, magalogues
, and other still more elaborate mailing pieces.