mailshot

(redirected from mailshots)

mailshot

(ˈmeɪlˌʃɒt)
n
(Marketing) a circular, leaflet, or other advertising material sent by post, or the posting of such material to a large group of people at one time
Translations

mailshot

[ˈmeɪlʃɒt] N (Brit) → mailing m

mailshot

[ˈmeɪlʃɒt] n (British)mailing mmail train ntrain m postalmail truck n (US)camionnette f des postesmail van n (British) (= truck) → camionnette f des postes (= on train) → wagon m postal

mailshot

[ˈmeɪlˌʃɒt] ncampagna promozionale a mezzo posta, mailing m inv
References in periodicals archive ?
Mailshots from French catalogue company Vital Nature, which sells beauty products, are being barred.
5 media channels to promote their business But SMEs are held back from using new marketing channels due to concerns about measuring return on investment, cost, capacity to handle customer responses and a lack of expertise In addition, 68 per cent said it can be difficult to get customers to take action as a result of marketing Among businesses using direct mail, 75 per cent said it delivers a good return on investment and 75 per cent also said consumers were more likely to keep hold of mail than an email MailshotMaker is an online tool which guides users through the design process, helping them to create professional, engaging mailshots which deliver results.
Catalogue giant Damart is accused of sending its elderly customers mailshots which they wrongly take to mean they have won up to PS50,000.
In some cases, vulnerable people are being bombarded with up to 240 mailshots a week, trying to entice them into paying to enter foreign lotteries and even clairvoyant postal scams.
Because the elderly are likely to trust the Damart brand, and this means they're more likely to fall for foreign criminals who use similar language in mailshots.
But the Holme Valley Voices admit they have had financial support from Tesco, which is paying for mailshots in the area.
The response to local mailshots had been "colossal", he claimed, adding that turnover had grown 50% every week since Eskimo began trading.
Direct mail is a proven, effective and targeted way of getting key messages to customers and recent research has found that small businesses rate mailshots as more effective than any other type of marketing.
The mailshots, which featured a message from a breast cancer survivor praising Labour's policy, referred to the addressee's name several times.
But Simon Hanson, policy advisor for the Federation of Small Businesses in the North-east, said the bigger worry was that mailshots inviting firms to apply, due to go out today, will simply be overlooked.
And instead of delivering everything on his round, he began keeping back packages, letters, and mailshots, Newcastle Crown Court heard.
A STRUGGLING postman unable to cope with delivering hundreds of council mailshots dumped them in the back of his van and in his own home.