market research


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Related to market research: market analysis

market research

n.
The gathering and evaluation of data regarding consumers' preferences for products and services.

market research

or

marketing research

n
(Marketing) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

mar′ket re′search


n.
the gathering and studying of data relating to consumer preferences, purchasing power, etc., usu. done prior to marketing a new product.
[1925–30]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.market research - research that gathers and analyzes information about the moving of good or services from producer to consumermarket research - research that gathers and analyzes information about the moving of good or services from producer to consumer
research - systematic investigation to establish facts
market analysis - marketing research that yields information about the marketplace
product research - marketing research that yields information about desired characteristics of the product or service
consumer research - marketing research that yields information about the motives and needs of different classes of consumers
Translations
průzkum trhu
markedsundersøgelse
markkinatutkimus
istraživanje tržišta
piackutatás
markaîskönnun
市場調査
시장조사
prieskum trhu
marknadsundersökning
การวิจัยตลาด
nghiên cứu thị trường

market research

nindagine f or ricerca di mercato

market

(ˈmaːkit) noun
1. a public place where people meet to buy and sell or the public event at which this happens. He has a clothes stall in the market.
2. (a place where there is) a demand for certain things. There is a market for cotton goods in hot countries.
verb
to (attempt to) sell. I produce the goods and my brother markets them all over the world.
ˈmarketable adjective
wanted by the public and therefore able to be sold. a marketable product.
ˈmarketing noun
(the study of) the processes by which anything may be sold. He is in charge of marketing; (also adjective) marketing methods.
ˌmarket-ˈgarden noun
a garden where fruit and vegetables are grown for sale.
ˈmarket-place, ˌmarket-ˈsquare noun
the open space or square in a town in which a market is held.
market price/value
the price at which a thing is being sold at a particular time. What's the current market price of gold?
market research
investigation of the habits and preferences of the public in choosing what goods to buy. She does market research for a cosmetics firm.
be on the market
to be for sale. Her house has been on the market for months.

market research

دِرَاسَةُ السُّوْق průzkum trhu markedsundersøgelse Marktforschung έρευνα αγοράς estudio de mercado markkinatutkimus étude de marché istraživanje tržišta ricerca di mercato 市場調査 시장조사 marktonderzoek markedsundersøkelse badania rynkowe pesquisa de mercado исследование рынка marknadsundersökning การวิจัยตลาด pazar araştırması nghiên cứu thị trường 市场调查
References in periodicals archive ?
Additionally, in 2017, Entrepreneur magazine reported that market research is a dynamic to gather, evaluate, and illuminate market information about a product or service for sale.
The new director joins the healthcare market research firm from Infosys BPO, where she served as a global market intelligence and insight manager consulting for GlaxoSmithKline.
Critique: An ideal textbook for college and university Business Management and Market Research curriculums, "Market Research in Practice: An Introduction to Gaining Greater Market Insight" will prove to be of immense and practical value to both aspiring and practicing corporate marketing directors and researchers.
SIMPA was certainly a pioneer in the market when hardly anyone spoke or thought about doing market research for their business; but surprisingly we were well received and within six months we had some good local clients.
Census Bureau information and Nielsen ratings are secondary market research.
Raben was speaking ahead of the Dubai gathering of market research professionals, dubbed ESOMAR's Best of MENAP 2014 conference set for March 11-12, which will discuss the role of market research in driving business, delivering insights, and capturing trends within the region.
Among organizations that have elaborated over time ethical codes we can mention: American Marketing Association, European Society for Opinion and Market Research, World Association for Public Opinion Research, Marketing Research Association, and American Association for Public Opinion Research, Council on Marketing and Opinion Research and others.
This guide for students, market researchers, and users of market research introduces the field of market research and presents examples and case studies from the US, Europe, and other countries.
And she emphasised the importance of marKet research for firms now hoping to taKe advantage of the slowly improving economic climate.
Source: Nielsen; Convenience Store News Market Research, 2013
"Companies in the GCC tend to be a bit wary of market research because historically they tend to keep things private but they are now waking up to the fact that this is an important management tool that can teach them a lot about their two most important assets which are their clients and their employees.
The 2009 Survey of Market Research Professionals showed that marketing and brand managers expected their 2009 market research budgets to decrease by 9.5% over 2009--reversing a 20-year trend of annual spending increases.

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